Press Release
.RE revolution will become the new .com revolution.
ReInvent and NORNORM are announcing a strategic partnership to change the way we think about and use the office.
The Netherlands has 50 million square meters of offices. The knowledge worker will still come to the office on average two to three days. So actually at least 30% of the use of the office should be different. How? That will have to be determined case by case. But 15 million square meters can and will have to be given a new purpose.
These square meters will have to be attractive, social, and useful for users but above all for the neighbourhood and network of users.
Together we want to reshape the office landscape towards a high quality, user centric, bookable, and flexible design platform within a building.
Space-as-a-service
Why should you invest if you can subscribe to it on-demand? The world is changing. The behaviour of the workers is changing. We must become more circular. NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. ReInvent offers a new, digital, way of operational asset management, on behalf the asset owner, that makes the building outperforming, flexible, social, and sustainable.
Both companies act as a platform that transform offices and B2B into consumer experience buildings.
This partnership will combine NORNORM sustainable furniture solutions with ReInvent’s overall asset management to improve the office experience significantly towards a flexible, user centric place to work.
The fundamental dynamics of real estate have changed over the last 2 years. Factors like connectivity, sustainability, digitization, and wellbeing emerging as major considerations for office users while Environmental, Social and Governance (ESG) topics has become an important business consideration for real estate investors.
Our partnership offers a complete package in creating office buildings of the future, enabling both building owners and their users to achieve their ESG targets and create an attractive place to be.
Martijn Roordink of Reinvent says”
“Let's redefine the office model. This starts with circular thinking and defining each user of a building as a customer. ReInvent and Nornorm are both examples of office 3.0. We therefore see great opportunities to jointly add value in the new office value chain.”
Douwe Dirks CCO at NORNORM Netherlands says,
“Our partnership with ReInvent will take us further on our joint mission for a more innovative and sustainable future in real estate, Netherlands. Our first project together will be Daalsesingel51 in Utrecht. A building of a.s.r real estate.
Jonas Kjellberg, co-founder and Chairman of the Board at NORNORM says,
“We share the same vision as our partner ReInvent, which will make way how we think about office spaces. Right now, we see a growing demand from our customers for a more flexible and sustainable solution, so why invest in furniture when you can subscribe to it. Let’s change the game”
About ReInvent
ReInvent is the orchestrator, on behalf of building owners, to transform the traditional landlord - user relationship into a hybrid of service provider and hospitality expert supported with a Smart Digital Asset Management Platform and management. We make work easier for the modern property owner in providing the best user experience and generate the best return on investment.
About NORNORM
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better — for the people they serve, the businesses they house, and the planet they impact.
nornorm.com
Please contact Arno Kelders from ReInvent or Pernilla Angelin from NORNORM
arno.kelders@reinvent.re
pernilla.angelin@nornorm.com
